Women in global Health
Women in Global Health is a network of smart, kind, and passionate global health professionals focused on on women's leadership in global health, and advocating for gender equality in global public health. It was a distinct pleasure to be asked to lead user research and human-centered design activities for the redesign of womeningh.org
Project Goal
To launch a new public facing website that more effectively and accurately conveys what Women in Global Health is, what it does, and how it does it.
Scope
Conduct qualitative and quantitative user research to identify and confirm key audience goals, and to build functional information architecture that supports both completion of key conversion goals on the website and offers distributed content modeling to increase efficiencies for the Women in Global Health team.
Original Website
Planned Activities
● Discovery
● User Interviews and Focus Groups
● Survey Design
● Research Distillation
● Web Strategy Report
Remote User Research
Alma Major conducted eight interviews with participants around the world, including representation from Nigeria, Uganda, Germany, Chile, Columbia, and the United States.
Analysis and Synthesis
We then used Mural, a wonderful software tool for synthesizing user research to code the qualitative research to identify key themes and user needs.