“HP’s Global Strategy organization recently partnered with Alma Major on a cross-regional ethnographic study spanning the US, UK, and India. The work was complex in scope and strategically important for HP’s understanding of emerging behaviors across these diverse markets. Alma Major played a pivotal role in the success of the project. Meg’s ability to rapidly extract meaningful insights from raw ethnographic material—and translate them into clear, compelling deliverables—helped stakeholders quickly grasp and engage with the findings. I wholeheartedly recommend Alma Major to any team seeking a thoughtful, experienced partner in ethnographic research. Meg will elevate the quality and impact of the work through every phase of the process.
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“Alma Major has a deep understanding of the principles of human-centered design and is highly skilled. Any organization would be lucky to have them.”

“It has been (and continues) to be a great experience working with Alma Major! They have been creative, clever, flexible, and supremely valuable to our re-design process.”

“Alma Major has been extremely helpful in positioning our organization to better mobilize our network of advocates for gender equity in health. Her thorough and robust research and analysis has been an invaluable tool in understanding the needs of our stakeholders, and crafting a strategy that meets these needs while effectively achieving our goals. I can’t recommend their work enough.”