Digital Strategy

How do you know when you have an actual digital strategy, versus simply probing here and there with some digital projects? And do those executives indicating to the survey takers actually have digital strategies that will have an impact?

For defining a digital strategy, the best answer may be that it's "all of the above." One way to think about digital is as proxy for website content, e-commerce, social media, mobile and email marketing; the driver being a shift from channel to content.

Some of this isn't cheap, and to do it well requires special skills. We can help you with the full spectrum of producing and guide the execution of strategic digital strategy:

• Customer journey/digital touchpoint mapping

• Process improvements to enable more agility with website /mobile /social platforms

• Using mobile to support operational improvement efforts, customer engagement initiatives /new business opportunities

• Overhauling customer-facing technology systems

• Establishing digital metrics and measurements

• Analytic analysis and actionable recommendations

Will successfully accomplishing these projects bring organizations closer to the goal of digital transformation? These are steps along the way, but the important things to acknowledge are that there is no one "right way" to become a digital enterprise, and the journey will be a gradual, plodding one with many baby steps along the way.